In the world of marketing and the promotion of goods and services the present time offers amazing ways to turn a simple message into a whole communication experience. We owe it to the creativity of designers and imaging experts that have developed a range of options in which everybody can find one that fits their needs and expectations.
What Can Be Done With Motion Graphics?
Let's say that you need a professional presentation about health services and you want it to look outstanding but to keep people's attention on the message instead of on the pictures or graphics used in it. You can add a lot of rhythm and dynamism to your conference with motion graphics. This means that you can insert moving tags, make titles appear and disappear, use statistics in an attractive way, showing how the figures go up and down according to your data. You will have a clear and engaging document that keeps your audience attentive but with the focus on the aspects you are trying to show them. What you need is a video that uses motion graphics and probably a voice-over or a professional-looking person who delivers the information.
Now, let's consider that your business is very creative and avant-garde, and you want to show your prospective clients just how imaginative it is. So, you design a scene where the CN Tower bends itself towards Lake Ontario then fishes your product out of it and you show it in a little movie! Then you use a 3D Animation video to bring the building to life and to give your product an astonishing look beyond reality.
What Works Best for You, Motion Graphics or 3D Animation?
For some services and products a little conservatism works better than for others. For instance, science and arts can benefit from 3D animation to show discoveries or inventions, things that won't necessary be seen with the naked eye and have to be shown in a dramatic way. For the financial or public sectors, a neat and straight-forward video presentation can convey trust and confidence to the audience.
In video making, your budget is something you have to take into account as well. You want the best images you can get for the money you invest in them. Then, you need to decide: you can have the best motion graphics available in the area, or you can have a not-so-well done but cheap 3D animation. We don't need to tell you that the professional quality of a good motion graphic will beat any other product you can have.
Video communication is a crucial part of every day life, reaching people who have different concepts or ideas but who live together, share and do business with each other. Your video options have to honor the particular character of this big city in which thousands of messages come and go every hour. Get the best out of it by using the right tool to tell them what you do and how you do it in a unique way.